Pet Parents

Pet Parents is a pet wellness brand based in Ankeny, Iowa, dedicated to making pet parenting better and simpler. Founded in 2016, the company specializes in a variety of pet care products, including their popular line of SoftSupps® dog vitamins. Their supplement offerings cater to specific health areas such as hip and joint support, skin and coat health, allergy and immune support, calming and anxiety relief, and bladder health, as well as multifunctional daily vitamins. The brand is a proud member of the National Animal Supplement Council (NASC), ensuring their supplements meet strict quality and safety standards. Their products are manufactured in the USA with globally sourced ingredients. Pet Parents has built a strong reputation in the market, boasting over 82,000 five-star reviews from satisfied customers. They are known for using whole-food ingredients like real chicken, sweet potato, and carrots, avoiding unnecessary fillers. By focusing on high-quality, targeted nutrition, Pet Parents provides reliable solutions for adult and senior pets, helping them stay active, comfortable, and healthy throughout their lives.