Vibeful

Vibeful is a pet wellness brand developed by Chewy, offering a comprehensive line of daily supplements and vitamins for both dogs and cats. The brand provides approximately 20 different products available in various formats, including soft chews, powders, and oils, to accommodate different pet preferences. Vibeful focuses on addressing common canine and feline health needs through targeted formulas. Their specialty areas include joint support and mobility, digestive health with probiotics, skin and coat care, and calming supplements for behavior support during stressful situations. They also produce comprehensive options like 10-in-1 multivitamin bites and wild Alaskan salmon oil. As a private label created by established pet industry professionals, Vibeful formulates its products to provide accessible, daily nutritional support. The brand emphasizes practical, functional ingredients designed to help pet owners proactively manage their pets' overall well-being and specific health concerns.